6 Tips to Make your Store Stand Above the Crowd
If you own a dollar store it’s often easy to get pulled into the thousands of tasks that must be performed. With the high volume of sales, everything seems to happen at a double-time pace. Yet when you look at the core actions that make your store stand above the crowd, there is no room to forget or put off doing the right things. It’s those little extras that result in long term customer loyalty, word of mouth advertising and dollar store profits for your business. In this article I present 6 tips on small actions that really make a difference in the overall shopping experience in your store.
Tip #1) Acknowledge every person who enters your store. It takes only a minute to say ‘hello’ or ‘welcome to <store name>’. If you own a dollar store you will find that little bit of effort let’s the person know you and your staff appreciate them coming into your store. It sets the stage for a much more pleasant visit in the eyes of every shopper.
Tip #2) Thank every person who leaves your store whether they make a purchase or not. While many shoppers may not even make a purchase during their first visit, you must do everything possible to leave everyone with a positive feeling about your store. You’ll be rewarded as shoppers return again and make purchases. Those purchases add up to more dollar store profits for your business.
Tip #3) When you own a dollar store it is important to always offer your help to shoppers as they move through the store. Don’t wait until shoppers have a problem or question to provide that help. Let them know you are available and happy to help in everyway possible throughout their visit. This only takes seconds, but you will be amazed how many shoppers turn around and instantly ask a question. Often that question leads to sales.
Tip #4) Actually walk with your shoppers when showing them where to find an item they have asked about. By escorting them to items you are guaranteeing they will find them. You can also offer additional information about the products of interest. The minutes involved in this personalized service will add more sales and dollar store profits.
Tip #5) Ask for and welcome ideas and suggestions for shoppers as they go through the checkout process. Those who make purchases are your proven customers. Solicit their ideas. When you own a dollar store be sure every cashier is trained in this process. Make sure the ideas, requests and feedback are written down. Then always review them to look for opportunities to improve your store. Take action and put the best ideas into operation.
Tip #6) Place a suggestion box in your store. Clearly mark it and always have paper and pens waiting for shoppers to provide feedback, ideas, and suggestions to make their shopping experience even better. If you own a dollar store this information is invaluable to building customer loyalty, sales and dollar store profits.
To your dollar store success!
Want the best ideas to earn from your dollar store business? Check out “Tactics to Add Streams of Income to Your Dollar Store Business” at www.OpeningADollarStore.com.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
